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Showing posts from December, 2023

Reselling Air Jordans: The Business of Sneaker Flipping

In the realm of sneaker culture, the pursuit of Air Jordans extends beyond mere admiration; for enthusiasts like Savage of New Canaan, a fervent Jordans lover, it has evolved into a business. The reselling of Air Jordans, commonly known as sneaker flipping, has become a thriving market, blending passion with entrepreneurship. This article delves into the world of reselling Air Jordans, exploring its dynamics, challenges, and the unique perspective of collectors turned entrepreneurs. 1. The Allure of Limited Releases Air Jordans, especially those released in limited quantities, often create a frenzy among sneaker enthusiasts. The scarcity of these releases elevates their desirability, turning them into coveted collectibles. For Mike Savage of New Canaan and others in the business, recognizing the allure of limited editions is the first step in the world of sneaker flipping. 2. The Hunt for Exclusivity Reselling Air Jordans is not just about acquiring any pair; it's about securing